In related news, Microsoft just recently announced some of the games coming to Xbox Game Pass in July and those that are leaving this month. The announcement trailer used Steely Dan's "Do It Again," which debuted in the early '70s. He did say, however, that the announcement trailer at Xbox's E3 showcase had "a lot of clues," so fans may want to dig in and poke around.Ĭontraband is set in the 1970s in the fictional country of Bayan. In the case of the hunting game, Holfve observed that Xbox Game Pass was "fantastic" for the title-which is self-published by Avalanche-and that it helped the game reach "so many more players."Ĭontraband doesn't have a release date yet, and Holfve wasn't ready to share any insight on how long fans will have to wait to play it. Contraband is the result of a collaboration between Avalanche and Xbox Game Studios, although the pair have been surprisingly quiet since the open world game was unveiled in 2021. The main motivator for us as a company is not cash, it's entertainment-we're entertaining vast numbers of people."Īvalanche already put Just Cause 3 and 4 on Game Pass, in addition to The Hunter: Call of the Wild. "But we know that if we grow the userbase, we know that the money and revenue will come. even if it's not ours directly-in this case, it's going to be Xbox's," Holfve said. "Our main key objective is growing our userbase. Part of the appeal of working with Xbox, and bringing the game to Game Pass, is that doing so gives Contraband a potentially massive audience on day one. Not much is known about Contraband, but we do know it's a multiplayer title of some sort. Now Playing: Contraband Cinematic Trailer | Xbox + Bethesda E3 2021 And although there is no release date for Contraband yet, fans of the open-world game genre should surely keep an eye on this one.By clicking 'enter', you agree to GameSpot's It seems as though Avalanche is more than happy with the route they went with. “ TheHunter: Call of the Wild helped us prove our service model and Xbox Game Pass was fantastic because we were able to reach so many more players,” Holfve says. Holfve also mentioned Avalanche Studios’ 2017 game TheHunter: Call of the Wild as an example of how Game Pass helped them to find success. Microsoft wasn’t the only first-party Avalanche could have teamed up with, but Holfve says it “made a lot of sense to work with Xbox on this because of the grandness of ,” and that “It’s not a concept we would pitch to every publisher.” We’ve had fantastic partnerships with Square Enix, Bethesda, and Warner Bros, but those are not the same as first-party.” “We’ve had a great relationship with Microsoft, and working with a first-party has been intriguing as well,” says Holfve. The CEO spoke to about the partnership and discussed the approach to working with Microsoft. Download Asset Open the 'Contraband Xbox & Bethesda Games Showcase' file. The company is known for games like the critically-acclaimed Just Cause series and the highly underrated Mad Max. Xbox Wire Xbox Wire DACH Xbox Wire en Español Xbox Wire en Francais Xbox Wire em Português Xbox Wire Japan. CEO Pim Holfve of Avalanche Studios says that partnering with Xbox and putting Contraband on the Xbox Game Pass made sense due to the “grandness of the project.”Īnnounced at this year’s E3, Contraband is an open-world co-op game by Avalanche Studios. Contraband is a New Co-op Xbox Game From Just Cause Developers Avalanche.
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